Influencing without Authority
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
Face time:Face time, whether virtual or in person is always going to go farthest in maintaining connections. We’re social creatures after all. If you don’t already have ...
941 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
My philosophy is pretty simple. Go, try, learn, and if you get in trouble or are worried about failing then that's when I can be helpful. I'm not going to tell you what t...
478 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think the thing I'm most proud of was what we did at Uber Freight in 2020. In 2019 we had grown our owned event from ~25 to ~200 attendees and were planning to double i...
410 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Don't hide from failure, and don't expect every project to be a success. For example, no product launch is perfect. Even the ones that might look perfect from the outside...
412 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think this relates to some of the previous questions. It's really about consistency and showing results. Even if that's just having meetings or check-ins with the broad...
411 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Every product marketer has probably had to go through this in any form of launch (product, website, pitch deck, etc) -- I know I have more than once. My main advice on th...
401 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think patience and a thick skin is probably most important lol. You'll get lots of head nods in meetings, and then quickly forgotten about once people hit the end meeti...
536 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Some techniques that I would say work best in my experiences:Build Relationships: It's easy to get sucked into a world of transactional requests especially as a PMM. Peop...
442 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
A common theme in influencing without authority is making others feel ownership. Doing that through inclusion early in the process and with transparent communication is k...
456 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Meetings and communication! Obviously you want your ideas to make sense to people without much explanation, however, you always have to position your vision/ideas in term...
482 Views
How do you build a research repository to house all your customer insights, market research, etc.?
Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.?
My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc.
We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
Great question! I think this is always a great aspiration, because when you do it right, you can empower your whole company to be much more self-service in how they tap i...
2786 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
Information is power! Treat all your initial one-on-one calls with stakeholders as a research endeavor. Ask about their goals and challenges. Ask what they hope you can c...
900 Views