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Continue with LinkedInJameelah Calhoun
Added May 3, 2021 • Published in Behind The Scenes: Consumer Product Marketing's
Podcast: Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
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Added March 9, 2021 • Published in AMA's
AMA: Audible Senior Director, Head of Product Marketing, Jameelah Calhoun on Market Research
Audible Senior Director, Head of Product Marketing, Jameelah Calhoun
on Market Research
Senior Director, Head of Product Marketing
Audible
Senior Director, Head of Product Marketing at Audible
Your leadership will be focused on the ROI of the budget and time spent
developing personas. The most salient metric for these exercises will be
customer acquisition costs. I would look at trends in customer acquisition costs
over time, across segments, and across channels. This helps illuminate ...more
Senior Director, Head of Product Marketing at Audible
Segmentations and personas both have a role to play in informing product
strategy and targeting for marketing.
Defining segments is more of quantitative exercise with a primary goal of
optimizing your business and operating model. Typically, I couple an external
prospect survey with internal dat...more