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Jameelah Calhoun

Senior Director, Head of Product Marketing, Audible
Jameelah Calhoun
Senior Director, Head of Product Marketing, Audible

Podcast: Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible

Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
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Added March 9, 2021Published in AMA's

AMA: Audible Senior Director, Head of Product Marketing, Jameelah Calhoun on Market Research

Audible Senior Director, Head of Product Marketing, Jameelah Calhoun

on Market Research

Senior Director, Head of Product Marketing
Audible
Senior Director, Head of Product Marketing at Audible
Your leadership will be focused on the ROI of the budget and time spent developing personas. The most salient metric for these exercises will be customer acquisition costs. I would look at trends in customer acquisition costs over time, across segments, and across channels. This helps illuminate ...more
Senior Director, Head of Product Marketing at Audible
Segmentations and personas both have a role to play in informing product strategy and targeting for marketing. Defining segments is more of quantitative exercise with a primary goal of optimizing your business and operating model. Typically, I couple an external prospect survey with internal dat...more