Jameelah Calhoun

Jameelah Calhoun

VP, Global Head of Product Marketing, Eventbrite
About
Jameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she drives go-to-market and monetization efforts to launch new product experiences for both event creators and consumers. Her passion lies in leveraging......more

Content

Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingFebruary 10
The first 90 days are crucial to any job, but especially for new product marketing leaders. This is the time to establish your credibility, build relationships, and layout team roles that will set your function up for success for the months to come. Here’s how I break down my priorities by month:......Read More
19026 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingFebruary 10
Organization structures for the PMM team vary depending on your companies’ stage, customer base, and product suite. There are 4 basic approaches for designing PMM teams: 1) functional (i.e. sales enablement, monetization, GTM, product strategy), 2) product lines (i.e. subscriptions, retail), 3) c......Read More
17366 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingMarch 9
Segmentations and personas both have a role to play in informing product strategy and targeting for marketing. Defining segments is more of quantitative exercise with a primary goal of optimizing your business and operating model. Typically, I couple an external prospect survey with internal dat......Read More
1399 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingFebruary 10
Simple is always better when bringing stakeholders on the journey for a product launch. I typically structure my presentations around the What? When? Who? Why? How? and Where? in that order. This framework is straightforward but covers the most critical questions that matter for the launch. Addit......Read More
1372 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingMarch 8
Customer insights are the bedrock of any product marketing function. There are 4 key steps when planning research: 1) knowing your objectives, 2) establishing your hypotheses, 3) discerning which methodology will deliver the right inputs to drive your decisions, and 4) articulating the 'so what'.......Read More
1108 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingMarch 9
Thanks for this awesome question! The great news is that there are many pathways and many skillsets that can lead to a successful career in product marketing. In my case, I started my career as a financial analyst and consultant. These skills have been invaluable for me as product marketing requi......Read More
1100 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingFebruary 10
As I mentioned in the question regarding your first 90 days, the first 30 days are all about establishing a baseline and assessing the current product marketing status. The first 3 things that I look for when onboarding are: 1) Audience strategy and research. Here I want to understand what’s kno......Read More
1004 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingMarch 9
I focus on creating a collaborative environment with market research, user research, and analytics teams as they provide critical inputs for product marketing to function. PMM owns defining the research objectives and the business questions, while the research and analytics teams are the subject ......Read More
984 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingMarch 9
Thanks for asking this question. The exercise of defining your competitive set is a critical, but at times under-emphasized aspect of conducting research. There are three primary modes for competitive research: 1) optimization, 2) growth and 3) exploration. 1) Optimization is the most narrow mod......Read More
834 Views
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product MarketingMarch 9
It's important to take an iterative approach to customer research that spans the product development cycle. No single research study can anticipate and answer every potential customer challenge or angle, so it is important to build iteration into your plans. I follow 4 main stages of research: 1)......Read More
729 Views
Credentials & Highlights
VP, Global Head of Product Marketing at Eventbrite
Formerly Amazon, Ex-Amex
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In New York, NY
Knows About Brand Strategy, Product Marketing Career Path, Competitive Positioning, Product Launc......more