Salesforce Senior Director of Product Marketing • 1y
It is often said that imitation is the sincerest form of flattery. That doesn't mean it's not frustrating to see a competitor using almost identical words to the messaging you've just worked so hard to create and align your team around. That being said, this happens quite often so the best action is to be always be reviewing and refining to ensure you "stand out in the sea of sameness." Some tips to do this: Don't fall back on generic value statements. If it's vague, it is easy to copy. Even wor ...Read More
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