How would you tackle the issue when there are conflicting opinions on which key features to highlight in messaging?
For an upcoming product release Product Management/Product Marketing/GTM partners all have differing ideas on which features are the most important.
1 Answer
Zendesk Director of Product Marketing • 2y
Yeah, this is always tough, especially because all the above roles usually have a point of view on this (as they should). Few things to consider: Set clear goal alignment...
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