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What's an example of a company that you think does product marketing really well?

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3 Answers
Building a Product Marketing Team Messaging Strategy
  1. Jeremy Moskowitz
    Jeremy Moskowitz

    MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y

    I am a massive fan of what the team at Sprig is doing; they articulate a specific point of view and use clear, simple language to position technical features as the solution to their audience's specific problems. Sprig is a comprehensive platform consolidating multiple tools used by Product Managers and UX Designers: session replays, heat maps, surveys, and feedback. They could have just slapped "AI-Powered" or "All-in-one" on their website and called it a day. While those concepts show up in th ...Read More

    3,781 Views
  2. Mandy Schafer
    Mandy Schafer

    Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y

    Having worked in both the US and Europe, I consider a company really successful at Product Marketing when I notice that their identity is consistent wherever you are. One company i think has done a great job of this is Uber. Even from a global standpoint, Uber has always done a great job of their user-centric message, and has unqiue messaging wherever you are. In addition, being able to create target message for so many different audience types: drivers, riders, buisnesses, resturants and diners ...Read More

    3,160 Views
  3. Judy Abad
    Judy Abad

    Navan Global Director, Business Strategy and Comms • 8y

    Great question! In general, I don't think of product marketing as separate from the overall consumer-facing experience because that's what we're all doing at the end of the day (whether your audience is consumers or businesses). The best in class for me is Apple. I know, what an original answer! :) I am a self-professed Apple fangirl. When you build great products and market them well, it can be a magical experience for the consumer. They do a great job of focusing on key benefits and making it ...Read More

    5,875 Views

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