Resolve AI Product Marketing | Formerly Google • 1y
Let's look at this in 2 different stages Influencing the product: In an ideal scenario, marketing and product teams operate in lock step, making sure product strategy and positioning are intertwined. But, that's just ideal ;). A robust product strategy, informed by a deep understanding of customer needs and market gaps, can lead to a naturally differentiated position. However, the validating this positioning through market research and customer feedback will necessitate revisiting the product st ...Read More
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