Let me share how we approach this at AssemblyAI because measuring positioning effectiveness is one of the trickier challenges in product marketing. At first glance, it seems almost impossible to quantify something as intangible as perception, right? But here's what we've learned: while you can't directly measure perception, you can measure its effects. Think of it like measuring wind - you can't see it, but you can see what it moves and how it influences behavior. In practice, we look at this th ...Read More
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