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Which KPIs do you consider most important depending on the goals you want to achieve?

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2 Answers
Product Marketing KPI's
  1. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 9mo

    I think you may have answered your question inside your question!It is very dependent on the goals you're trying to achieve. We align metrics to outcomes. So as example:Drive awareness of a new product: measure reach and engagement of social postsDrive demand for an existing product: improvement in win ratesDrive demand for new product: measure MQLs or Stage 0 leadsDrive adoption of a new product or feature: look for a leading indicator like video views, content downloads or event registrations ...Read More

    956 Views
  2. James Huddleston
    James Huddleston

    Amazon Web Services (AWS) Head of Product Marketing • 1y

    The goals (and go-to-market strategy) definitely dictate what KPIs may be most important to you and your business. For example if you're in a business that sells larger deal sizes to more mid-market and enterprise companies the KPIs you might want to track more diligently for PMM impact are: Win Rate - measure of how many new opportunities your sales team converts from the total opportunities in the pipeline Pipeline Creation/Contribution - how many new opportunities you're able to generate thro ...Read More

    623 Views

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