What KPIs do you recommend for organizations that aren't data driven? As in, where's a good place to start?
1 Answer
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • March 4
Start with the why. Why isn't this organization data-driven?
Unpack the history, and why certain things are important and how they drive the outputs that the business values. Then build metrics from their importance and get buy in on those measures.
It would be very hard to change the culture of entire organization, unless you're leading it. If not, figure out the why and how you can affect that why long-term so you can be aligned on the outputs that the organization wants to produce.
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