how do you determine the right messaging in a highly competitive market where everyone has feature parity?
2 Answers
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
First, messaging shouldn't be so focused on features. It should be about the unique value you provide to your customers.While features ARE part of that value, they're not...
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BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
If everyone truly has feature parity, there are a few other things to consider:Route to market. Is your product delivered through the channel where the customer can get b...
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