David Bressler

I have a couple of points to make, as this is an area I've done a lot of work. 1. Number one challenge is the logistics of travel. Cost. Time. Personal commitment. The b...

As I read a lot of these responses (and similar ones on other questions) I see that GTM and "product launches" seem to be conflated into a single thing. And, while some h...

Here are a three strategies I use to make my case studies better:Keep in mind you have two audiences. First, it's the prospect that reads the case study to find out more ...

At the small companies I've been in... it's usually demand gen that owns the website with PMM contributing heavily in terms of content ownership (that includes creating s...

Part of starting a new role and establishing a new function is adding value. They hired you with specific needs in mind, but you should develop your own with a 30/60/90 d...

Where is the strategy coming from? Leadership? The field? Your own idea? That dictates how you start. If it's your own idea, you may need KPIs up front to set goals and g...

When I think of GTM, I think of the sales cycle stages (often as defined in Salesforce) and what I can do to contribute at each stage in order to accelerate, differentiat...

I think there are a few key things that help get sales more engaged during enablement sessions:Involve sales before the session for input on topics and content.Use real-w...

If everyone truly has feature parity, there are a few other things to consider:Route to market. Is your product delivered through the channel where the customer can get b...