Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 1y
For sales enablement content,I look for a few very specific elements: First, how does it motivate the salesperson, And the answer is always back to how they'll get paid and how quickly they make quota. Secondly, how does it solve a real problem or challenge for a customer Third, how does the content describe the solution in a very simple and easy to understand way. Fourth, what sort of proof points exist that the solution really does solve the problems and challenges that the customer has. And o ...Read More
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