How do you determine what content is most effective for sales enablement purposes?
1 Answer
Amazon Product Marketing SME, AWS • September 25
There are tones of recommendations that you'll find in a simple search that include battle cards, sales scripts, slide ware, and more, but to prioritize what is going to be most effective - ask. Build relationships with your sales leaders and understand the sales methodology, the customer response to existing content, and where your particular sales team might need support.
1353 Views
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Susan "Spark" Park
Pinterest Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Related Questions
What is the most successful way you've seen marketing teams launch sales enablement material with sales teams?How do I create value for Sales to encourage them to want to include me in the prospect discovery calls?How do you measure sales enablement success? What tools or technologies do you use for sales enablement, and how do they support your initiatives?What does good instructional design look like?How common it is to pivot to a PMM role from a more technical role? How would you give advice for those who want to do it?