Question Page

How do you determine what content is most effective for sales enablement purposes?

Holly Watson
Amazon Product Marketing SME, AWSSeptember 25

There are tones of recommendations that you'll find in a simple search that include battle cards, sales scripts, slide ware, and more, but to prioritize what is going to be most effective - ask. Build relationships with your sales leaders and understand the sales methodology, the customer response to existing content, and where your particular sales team might need support.

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