How do you determine what content is most effective for sales enablement purposes?
1 Answer
Amazon Product Marketing SME, AWS • September 25
There are tones of recommendations that you'll find in a simple search that include battle cards, sales scripts, slide ware, and more, but to prioritize what is going to be most effective - ask. Build relationships with your sales leaders and understand the sales methodology, the customer response to existing content, and where your particular sales team might need support.
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