What are the components of a good sales enablement training program?
4 Answers
Adobe Head of GTM Strategy, APAC & Japan • 2y
I always like to go back to basics and follow the same principals that we as PMM's follow when it comes to positioning to our customers. What is the customers pain point?...
5865 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y
I think the pillars of a great sales enablement program are: Regular touchpoints - sales enablement is a never-ending program. So you must create rituals to show how imp...
1064 Views
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UserTesting GTM & Marketing Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
Sales enablement training starts on day one. Sellers need foundational knowledge of the product and buyers, along with an understanding of sales processes. It's crucial t...
527 Views
Workyard Director of Product Marketing • 2y
The components of a good sales enablement training program are:Metrics: Know your goal for building the program and create a baseline before you get the program off the g...
334 Views
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