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How do you develop product marketers on your team in a systematic way?

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3 Answers
Building a Product Marketing Team Product Marketing Skills
  1. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 11mo

    I develop PMMs with the same mindset I bring to product marketing itself: clarity of scope, progression through mastery, and deliberate cross-functional exposure. Segmenting PMM roles upfront. PMM isn't one job, I segment PMM roles based on business model and product complexity. I break down PMM into distinct, role-based archetypes: Technical, Product, Growth, Solution, and Enterprise and make sure it is known internally across internal comms, role definitions, and strategy docs.The business mod ...Read More

    2,844 Views
  2. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    In addition to the goal-setting process I outlined in another question, we use company-provided resources to facilitate development conversations and roadmaps. These resources include a career progression chart with expected scope and impact at every job level and access to curated online courses for developing specific skills. In the past, I have used the Pragmatic Framework to help team members self-assess skills they’d like to build and work on a path to get there. At senior levels, I look to ...Read More

    737 Views
  3. Julien Sauvage
    Julien Sauvage

    Clari VP, Brand, Content and Product Marketing • 2y

    Develop as in... "grow"?

    Well, that Non negotiable: leaders help their team grow  :)

    People learn and grow with new experiences. I like doing that by giving people stretch goals, have a quarterly growth check-in, and assign major/ minor projects (90/10). Plus do a monthly lunch n learn with the whole team.

    1,067 Views

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