How do you develop product marketers on your team in a systematic way?
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
I develop PMMs with the same mindset I bring to product marketing itself: clarity of scope, progression through mastery, and deliberate cross-functional exposure. Segm...
2838 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In addition to the goal-setting process I outlined in another question, we use company-provided resources to facilitate development conversations and roadmaps. These reso...
734 Views
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Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Clari VP, Brand, Content and Product Marketing • 2y
Develop as in... "grow"?Well, that Non negotiable: leaders help their team grow :) People learn and grow with new experiences. I like doing that by giving people stretch...
1067 Views
Related Questions
How best to align Product Marketing and the Product development roadmap?I'm on a new team and the only product marketing manager. How do you position your product marketing expertise as many colleagues do not know the different between marketing and product marketing?What has worked well (or not) when positioning your product marketing team within a larger marketing org?How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?What are some of the best resources for Product Marketers to refer to as they grow in their careers?for Dev software, how do you go about building a PMM team when you are the first hire for the function and that's the first measure of your success?