How do you develop product marketers on your team in a systematic way?
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 30
Develop as in... "grow"?
Well, that Non negotiable: leaders help their team grow :)
People learn and grow with new experiences. I like doing that by giving people stretch goals, have a quarterly growth check-in, and assign major/ minor projects (90/10). Plus do a monthly lunch n learn with the whole team.
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When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?What Is Product Marketing?What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?What is NOT in the scope of product marketing?How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?What advise would you give a junior PMM who has minimal GTM experience interviewing for PMM roles?