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All related (27)
Priya Gill
Vice President, Product Marketing at Momentive (SurveyMonkey) August 10
There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: Marketing metrics: pipeline, campaign/content performance, booki
Jam Khan
Senior Vice President Product Marketing at 6sense July 20
There are few things i'd look at based on the rhythm of the business. How fast is the business growing? How fast is the organization innovating, and how fast is the sales team growing. How many produc
Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreSeptember 20
To build a solid case to quickly grow a pmm team, a product marketing team must partner with customers and the entire product, revenue, and strategy org to: Drive pipeline and top-line revenue growth
Sahil Sethi
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInseyFebruary 14
The best business case to grow the PMM team, or any team for that matter, is to highlight how the team is going to tackle the biggest challenges that the business is facing. This has always been true