How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

There are few things i'd look at based on the rhythm of the business. How fast is the business growing? How fast is the organization innovating, and how fast is the sales...

There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: Marketing metrics: pipeline, campa...

The best business case to grow the PMM team, or any team for that matter, is to highlight how the team is going to tackle the biggest challenges that the business is faci...

To build a solid case to quickly grow a pmm team, a product marketing team must partner with customers and the entire product, revenue, and strategy org to: Drive pipeli...

Any business case for expanding PMM should be built around the expansion of target use cases or audiences. If your company is selling new stuff to existing customer types...