What's the biggest weakness you see among experienced candidates for product marketing positions?

I touched on this briefly as a response to another (scaling a product marketing team) question but a lot of what I've seen from a hiring perspective is a lack of research...

One area that I generally push to understand is the ability to tie their work to business impact. I've interviewed many candidates who have led impressive product launche...

Poor storytelling instinct. When I say this, I mean being able to take any concept and know how to present it in a clear, succinct narrative that meets the needs of the a...

Ability to get stuff done while also driving strategy. To me, a PMM leader still needs to roll up their sleeves and driving a keynote deck, create foundational messaging ...

I'll tell you a few of the red flags that immediately turn me off a candidate: 1. too many "I" statements. PMM is so collaborative, so cross-functional...if you are maki...