What are your top questions to ensure you are hiring the right product marketing candidates and why?
6 Answers
Notion Head of Product Marketing • 3y
I like to frame questions in two parts.1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I wa...
6271 Views
Virta Health Director of Product Marketing • 3y
Top questions depend a bit on the role since I always try to make sure each question is evaluating a specific competency tied to that job. (More on this below). That bein...
3157 Views
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
I think a universal experience among product marketers is that the role and contribution of product marketing is highly dependent on the company or organization that you ...
1079 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Why product marketing?- Tells me their motivations. If they have a drive to serve customers and a discipline for storytelling, it'll shine through. If not, I'll know it's...
1310 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
These may seem overly simplistic, but I've found these to be effective even when interviewing for senior PMM roles:Tell me about your current/last company - what do they ...
702 Views
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
These are my questions - aiming to understand that even the most junior of candidates has an overall understanding of what the job really is all about. What does GTM stra...
417 Views
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