What are your creative ideas, tips, or resources that can help to improve storytelling skills?
I'd love to get better at using storytelling in my product launches. I know of the basics e.g. knowing your audience, focusing on the benefit and value over features etc. but I'm looking any creative ideas, examples, or resources that could help me really sharpen things up and hone my skills.
I'd love to hear peoples recommendations and experiences of how they developed their skills in this area.
Figma Director, Product Marketing • 4y
Hey - Thanks for the question! In my opinion, the best way of telling a great story is to really have an understanding of everything you're talking about - especially t...
2022 Views
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
I think the basics called out here are nice building blocks, but a few more tactical examples to help: Listen to customers. "Know your audience" is too broad of a term, ...
753 Views
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Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y
The best of the best on this topic is Andy Raskin: https://raskin.medium.com. Highly recommend reading a bunch of his stuff, especially his now-famous Zuora sales deck de...
558 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
There are two aspects of storytelling you'll want to address to really build this skill. They can happen in parallel if you're in a time crunch. Applied storytelling in ...
354 Views
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