How do you defend the messaging that you’ve created when everyone in our company has an opinion about messaging.
4 Answers
Anthropic Product Marketing Leader • 6y
I’ve never met a PMM who was able to keep everyone happy. So I’d reframe away from that goal as much as possible. Instead, I like to focus on how to keep your messaging d...
1859 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
Everyone having a natural gift for messaging is an amazing coincidence, indeed :) Per "ways of testing question", the best approach is backing your messaging with methodi...
1451 Views
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Fivetran VP Product & Portfolio Marketing • 4y
200%. The way that, when necessary, I defend messaging is with customer feedback and validation. For example, with our website copy and billboard - I got some push back t...
362 Views
Ouster Vice President Marketing • 8y
I'll take a more extreme position on this question. You're setting yourself up for failure by asking us how to "defend" your messaging. Instead, I'd ask you to listen to ...
1939 Views
Related Questions
Who is the biggest critique of your messaging (customer success, sales, product) and how do get them on your side? How do you deal with big and conflicting opinions from key stakeholders on your messaging?How do you create a feedback loop with customers and target audience to ensure that your messaging is hitting home?