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How do you foster strong relationships with product and other marketing teams at the department level?

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2 Answers
  1. Paloma Ochi
    Paloma Ochi

    decagon.ai VP Marketing • 1y

    Fostering strong relationships begins with having the right mindset: assume everyone has the best intent, and you’re all there to build something great together. (If you don’t believe that’s the case, then you’ll likely want to reevaluate whether that’s a place you want to be working.)  Next, figure out what unique value Product Marketing can add to help other departments. Working with Product? Help create a narrative that articulates how your product is differentiated in the market, and use cus ...Read More

    16,542 Views
  2. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 9mo

    Team relationships are everything in product marketing! When you're the bridge between product and marketing, those connections determine whether you're seen as a strategic partner or just "the slide deck person." Here's my playbook: With Product Teams: Becoming Their Secret Weapon Speak their language (literally) - I spend time learning the technical details of our product, not to become an engineer, but so PMs don't have to "dumb things down" when talking to me. This builds massive credibility ...Read More

    849 Views

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