How to tackle a situation where Product Managers can often wary when hearing that Product Marketers want to "influence the product roadmap"?
BrightHire VP, Marketing | Formerly 1Password, Dropbox, SurveyMonkey, LinkedIn • 5y
Of course Product Managers are wary. They don’t know what “influencing the product roadmap” might mean and everything about it signals a loss of their control and autonom...
5101 Views
Kodex Head of Marketing & Government Relations • 5y
(Hot take?) I, too, am wary when product marketers' stated/primary motive is to "influence the roadmap" b/c influencing the roadmap is just a means to an end; it's not th...
2174 Views
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AppFolio Vice President Product Marketing • 4y
You need to earn your seat at the table by repeatedly bringing fresh insights and a distinct point of view to the table. To influence product strategy and the roadmap you...
417 Views
If approached with those terms, I would be wary too. For example, imagine PMs coming to you and told you that they wanted to influence the marketing roadmap. If you heard...
825 Views
SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
A quick win you can do, to gain trust - is ask from your PM for a list of features that are on the roadmap or consideration for the roadmap, that do not have engineers wo...
790 Views
Cisco Director of Product Management, Speech and Video AI • 5y
This is an interesting topic since I have worn both hats - product manager and product marketing, in case of formal multi-product solutions with SKUs -- I wore all-in-one...
579 Views
Related Questions
What are the main channels product marketing can use to influence roadmap?What definitely doesn't work when it comes to influencing the roadmap?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?What are some ways you can influence the roadmap as a product marketer when working with a strong-willed and difficult to work with product manager?How do you influence product roadmap as a product marketer. What recommendations do you have for influencing the roadmap early?