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How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

Sunny Manivannan
Braze Vice President & GM, Global SMB6y
Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike compani...
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2004 Views
Eileen Buenviaje Reyes
BrightHire VP, Marketing | Formerly 1Password, Dropbox, SurveyMonkey, LinkedIn5y
This is where DACIs (or RACIs) decision-making frameworks are critical. At a projects inception, it’s important to agree with senior executives on who the single final ap...
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1342 Views
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Roopal Shah
Guidewire Software Vice President Product Marketing5y
Goes back to the shared goals - which at a high level, are hard to argue with - revenue, cost savings, customer success, etc. Once you get that common agreement, then it...
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849 Views
Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco3y
Oftentimes, disagreements are simply differences of opinion, which exist because there is a lack of data. In this case, PMMs are great neutral third-parties who are well...
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848 Views
Eric Petitt
Glassdoor Senior Vice President Marketing5y
Getting senior alignment is a key strategic role for PMM - we can be powerful bridges and connectors. Whenever there is a clear difference of opinion the best thing I’ve ...
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706 Views
Kuber Sharma
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, MicrosoftMay 17
Sunny, Eileen, Sherry, and Roopal have covered the structural tools well. DACI frameworks and escalation paths matter. The thing I would add is what happens when the disa...
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158 Views
Tracy Montour
HiredScore Head of Product Marketing3y
This is definitely a challenge most PMMs see themselves in. I typically find success when I work the challenge from both ends. If the executives cannot disagree and commi...
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272 Views
Jasmine Jaume
Career & Leadership Coach/ Former Director, Product Marketing5y
This is a tough one! It can be really difficult when you have exec stakeholders who aren't aligned. Ultimately, it's on them to get aligned and provide clear direction 'd...
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869 Views