How do you align internal stakeholders as a product marketer?
6 Answers
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Internal alignment takes time. Here are a few recommendations for getting started and fostering strong relationships for the long term. First - it's important to recogniz...
1659 Views
Anthropic Product Marketing Leader • 3y
Product marketers have to work with a lot of stakeholders! I always recommend two strategies for keeping internal stakeholders aligned—and they both require consistent wo...
435 Views
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Amperity SVP, Head of Marketing • 2y
I use the following template to align internal stakeholders around a project: PMM Strategy Brief Goal: What impact are we trying to achieve on our business?(i.e. Awarene...
399 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
While this will depend on the company culture and existing relationships across stakeholders, there are first principles that I always find helpful. Crystalize your sto...
358 Views
Attentive Senior Director of Product Marketing • 3y
Getting stakeholder alignment is critical for the success of any project or initiative. I think this skill set is even more important to a PMM as a large part of the job ...
538 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
To align internal stakeholders, it is important to identify and understand their needs, goals, and priorities, and to develop a shared vision that meets these goals. Som...
298 Views
Related Questions
How can we connect with stakeholders related to product marketing strategy as a new comer?How do you ensure all your stakeholders are always kept informed on a regular basis?What strategies are you using to align stakeholders around customer priorities?Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy? What has worked well (or not) when positioning your product marketing team within a larger marketing org?