Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? Thanks
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 2y
Absolutely! While I haven't used a formal empathy map, I rely heavily on DACI charts (Driver, Accountable, Consulted, Informed) for every project. It's like an empathy ma...
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Okta SVP Product Marketing • 3y
Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be incl...
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Amperity SVP, Head of Marketing • 2y
I have never considered making an empathy map. Empathy mapping is a time-consuming task that often doesn't produce actionable insights. Empathy maps are also limited in s...
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
I haven’t specifically used stakeholder empathy maps, but I’ve built them for customers and the concept could be valuable for internal alignment. Here’s how I think abou...
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