Apollo.io Head of Competitive Intel • 3y
To be 100% honest, I only have experience in SaaS so I'm probably not the best guy to answer this question. But I would venture a guess that win/loss could still help here. You'd be amazed at the info you could access if you have a great relationship with prospects, buyers, customers, etc. I'd also recommend hiring third-party consultants, like GLG, to dig into this for you. They can help you get in contact (anonymously) with customers of your competitors, or your competitors themselves. It soun ...Read More
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