Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Andrew McCotter-Bicknell

Andrew McCotter-BicknellShare

Head of Competitive Intelligence, ClickUp
About
Hey there, I'm Andy 🙂 I'm the proud creator and owner of ClickUp's Competitive Intelligence program. My job is to inform our leadership and product teams of relevant market trends, and enable our s...more
Content
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
That's one way you can segment competitors. A few others you may want to consider: Persona that's most likely to purchase the competitor Company size that's most likel...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
I had one gut reaction when I read this question. "Why isn't there much public-facing marketing around it?" A few thoughts come to mind: 1. They discontinued the produ...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
To be 100% honest, I only have experience in SaaS so I'm probably not the best guy to answer this question. But I would venture a guess that win/loss could still help ...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
Most Competitive Intel functions begin as siloed efforts within organizations. Product, Sales, Marketing, executives... they're all interested in competitors and condu...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
First, there is no one magic tool that will do your Competitive Intel program for you. All of the tools below require a strategy before using. But they can be extremel...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
Yeah, there's a lot of new info flowing every day. But a lot of it is noise. First make sure you understand what's important to the company. What are the big goals you...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
Get them involved. Interview them to learn about their encounters with competitors. Here are things that I regularly ask my sellers. Which competitors are coming up mo...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
There are a few documents that I maintain over time: Competitor product releases for the Product team (updated monthly) Competitive battlecards for the Sales team (upd...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
Competitive win rate is a great north star goal. But it can be challenging to accurately impact that in a positive way in a short amount of time. A couple other KPIs I...Read More
Most Relevant
Andrew McCotter-Bicknell
Head of Competitive Intelligence at ClickUp October 18
Don't use corporate jargon and you're already 90% ahead of everyone else (if I had a nickel every time I read a company referring to their product as "industry-leading...Read More
Credentials & Highlights
Head of Competitive Intelligence at ClickUp
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Vancouver, WA
Knows About Competitive Positioning, Competitive Sales Enablement