Atlassian Head of Product Marketing, Bitbucket • 2y
It depends. But first, let’s align on the purpose behind all of this work: We want to drive conversion, simple as that. And by conversion, I mean: We want users (or buyers) to take some action, such as reading a blog post, signing up for a webinar, talking to an AE, demoing the product, and ultimately using the product (PLG) or signing a contract (SLG). We get people to take these actions by piquing their interest about a better way for them to do their jobs. This is actually a really interestin ...Read More
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