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Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, Marketo • December 20
How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?
Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
Can you share your perspective and best practices for repositioning a mature, market-leading product?