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All related (62)
Abhishek Ratna
Product Marketing Lead, Core ML at Google December 15
Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in and alignment. Some tips to pra
Mike Greenberg
Director of Product Marketing at Momentive (SurveyMonkey) January 5
Great question (and there are a few others around messaging development process that I’ll use this response to cover). We have a few processes and frameworks in place that really help with XF alignmen
Sophia (Fox) Le
Product Marketing at Glassdoor June 4
Great question and critical to the success of any product launch! At Glassdoor, we start by creating a digestible framework with initial messaging recommendations and “seed” this throughout the proces
Mike Berger
Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, MarketoDecember 20
I would say there are 5 tips I'd have for getting buy-in from cross-functional partners on messaging and positioning: Before presenting the messaging, be clear with the cross-functional partner as to