How do you get buy-in on your positioning and messaging from cross-functional partners?
5 Answers
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 3y
I would say there are 5 tips I'd have for getting buy-in from cross-functional partners on messaging and positioning: Before presenting the messaging, be clear with the ...
885 Views
Glassdoor Director, Product Marketing • 4y
Great question and critical to the success of any product launch! At Glassdoor, we start by creating a digestible framework with initial messaging recommendations and “se...
1585 Views
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SurveyMonkey Director of Product Marketing | Formerly Apple • 3y
Great question (and there are a few others around messaging development process that I’ll use this response to cover). We have a few processes and frameworks in place tha...
984 Views
Workyard Director of Product Marketing • 1y
Getting product, sales, marketing, and CS on board is key to ensuring your messaging gets used. Here’s how:Bring Teams in Early: Don’t build messaging in a vacuum. Run in...
181 Views
Atlassian Principal, AI Product Strategy & Technical Marketing • 3y
Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in a...
1461 Views
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