How do you decide between focusing on SMB vs. Enterprise when doing messaging where you can only have one?
4 Answers
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
That's a tough call. What we've found recently is that as we've adapted our messaging for an enterprise audience, it's resonated less with small businesses. Some companie...
1416 Views
Twilio Senior Director, Product Marketing • 3y
This question suggests PMF or an offering that can solve the (or some of the) challenges both segments face. If that's the case, read on. If that's not the case – stop ...
743 Views
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ServiceNow VP, Product Marketing - CRM • 2y
Generally, this comes down to your company priorities. It is hard to do both well so here are a few questions you can ask to determine which approach is correct:What perc...
2632 Views
Twilio Director of Product Marketing • 3y
If you can only have one I would defer to the priorities of the business. Are you investing more in enterprise initiatives or SMB? If that prioritization is unclear, I'd ...
558 Views
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