Atlassian Head of Product Marketing, Bitbucket • 2y
I’m going to expand my answer to include the entire GTM strategy as well as the product strategy itself. For a mature company, I can think of at least a couple of scenarios that would require taking different approaches. For this answer, I’m going to focus on the scenario where you expand into adjacent markets that serve similar teams where there are efficiency gains to be made from tools consolidation. There are many examples of this (including Salesforce, where I used to work), but I’ll focus ...Read More
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