How to develop messaging for a mature company entering a new market with a huge brand recall vs a new company?
How would you approach the two different scenarios? Is there difference in the messaging frameworks that you'd use to ideate, evaluate and promote messaging within organizations? How would you go about it and what would be your exact approach?
1 Answer
Atlassian Head of Product Marketing, Bitbucket • 1y
I’m going to expand my answer to include the entire GTM strategy as well as the product strategy itself. For a mature company, I can think of at least a couple of scenari...
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