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What are some best practices you recommend for bringing brand creative and product design teams together in a collaborative setting?

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2 Answers
  1. Grant Shirk
    Grant Shirk

    Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y

    Okay, this is a fun one, so I'm going to start here. As a former UI designer (at Pixo and Tellme Networks**), this is probably the most fun you'll have in product marketing. You're bringing together three functions that thrive on different kinds of creativity. Words, emotion, and structural design all coming together.  Other than "strap in and see what happens," there are a few things you can do to escalate the fun and the output of this dynamic mix: Don't start cold. For a group to really gel, ...Read More

    1,613 Views
  2. Eric Keating
    Eric Keating

    Appcues VP Marketing • 3y

    I love this one! I love it because I'm so proud of the work our teams have done to improve product design <> brand design collaboration at Appcues over the last couple of years. Here's what we did: Establish a #design Slack (insert new chat tool here) channel and ensure all designers are invited. Start sharing all finished designs, from sales PDFs to UI updates, there as a habit. If you're feeling really wild, make it visible to the whole company. Just make sure all designers are on board ...Read More

    2,235 Views

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