What tactics help you get potential clients to attend your product launch events?

Never underestimate the power of influencers and your broader community, both can have a massive reach into audiences that really care about your product. In our most recent launch, we actually partnered with a number of key influencers to product user generated content ( UGC ) in the form of expert dashboard templates this drove a lot of early buzz and interest as well as folks signing up to learn more from our virtual launch events.

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Additonally, product hunt has always been a great awareness engine for new product launches as they can drive a ton of reach in the early promotion cycle. But this requires a well coordinated effort to get people to upvote including, employees, customers and your community.

Finally Linkedin has traditionally been a great channel for us as we appeal to a core set of profiles such as product, growth and analytics professionals. However we have been experimenting with other platforms such as Instragram and tiktok, however we chose to partner with influencers here to help build our profile in select communities