Sharebird
Sign Up / Sign In

Do you ever delay a feature or product "launch" after it's already been released by engineering?

Curious if you group features together to create a cohesive theme, or if they are generally "launched" when they are released.

Answer
3 Answers
Launch Channels Launch Strategy
  1. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y

    Yes! There are many reasons why you may want to hold off on launching a feature or product after it’s already been released. This often happens when you want to either bundle a bunch of features for a coherent narrative, or there’s a time in the market when it would be better to capitalize (for instance, if there’s a large tech event where you can unveil your new product or feature to maximize press). To get a bit more specific, here are some scenarios: Align with Market Timing: A competing prod ...Read More

    982 Views
  2. Yvonne Chow
    Yvonne Chow

    Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y

    Great question. The decision to delay a product release announcement should be based on a combination of factors, including product readiness, market conditions, competition, regulatory requirements, and overall business strategy. I've listed them below: How important is this release? This is a broad question that answers things like: What is the impact of not announcing this launch? Is there a revenue impact or a customer satisfaction impact? Is this a tier 1 release that may require a correspo ...Read More

    435 Views
  3. Austin Carroll
    Austin Carroll

    Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y

    I have in the past, mostly due to external factors like internal readiness (help center articles, website updates, launch assets), but I don't recommend it.

    If you have a lot of customers using the product or feature, or perhaps even beta customers, it can lead to customer confusion if it hasn't been properly explained. You can also lose the ability to have a PR hold on the information, leading to you being "scooped" and not being able to control the narrative or product messaging.

    587 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors