Do you ever delay a feature or product "launch" after it's already been released by engineering?
Curious if you group features together to create a cohesive theme, or if they are generally "launched" when they are released.
3 Answers
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
Yes! There are many reasons why you may want to hold off on launching a feature or product after it’s already been released. This often happens when you want to either bu...
894 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
Great question. The decision to delay a product release announcement should be based on a combination of factors, including product readiness, market conditions, competit...
432 Views
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Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y
I have in the past, mostly due to external factors like internal readiness (help center articles, website updates, launch assets), but I don't recommend it. If you have a...
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