Hightouch Head of Product Marketing • 1y
Honestly, I have no issue with shared KPIs as long as each team knows what they are contributing to influence the KPI. I think the most common example here are KPIs around a product or feature launch resulting in shared accountability with product and engineering, or product expansion/growth campaigns where accountability is largely shared with sales. This is where a strong plan comes into place—know what your KPI is as the over-arching metric and then be ok with delivery or outcome-based measur ...Read More
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