Other marketing roles have clear KPIs; PMM is the only role where we have multiple KPIs. Is there one or two that is critical for PMMs?
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
Do you think product marketing performance should be judged based on KPI's or are they more guiding metrics to inform where to spend time and resource?
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
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