What's your process for figuring out what metrics to hold PMM accountable for?
3 Answers
This ties back to business objectives (corporate level KPIs), and how your team / individual role & responsibility is structured against those objectives. You'll oft...
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Messaging and revenue. But to be clear, here are the specifics: Drive pipeline and top-line revenue growth, inclusive of new logo and cross-sell / up-sell (land & ex...
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
Determining which metrics to hold Product Marketing accountable to can be tricky since PMMs often indirectly impact key business metrics, such as revenue or customer rete...
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Related Questions
What are the 3-5 key metrics you should always report on in product marketing? When setting up a product marketing function in an established software company, what are the critical KPIs to start with?How do you quantitatively measure PMM KPIs?What are the biggest challenges when implementing KPIs for your PMM organization? How have you solved them?How do you create ownership or accountability over goals for PMM when there's often overlap with goals from Product, Sales, or other Marketing teams?How do you measure your influence across departments?