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How do you handle KPI formulation?

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2 Answers
Product Marketing KPI's
  1. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 9mo

    Three important considerations in forming KPIs:1. Make sure that you can confidently attribute movement in the KPI to your product release or launch. So broad metrics like churn or retention are super hard to map back to PMM-led initiatives (unless you're doing a highly controlled experiment).2. If you don't own the data, make sure that you have identified the stakeholder who does and got buy in that the KPI is trackable.3. Balance lagging with leading indicators. Particularly around product ado ...Read More

    675 Views
  2. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 1y

    Goal setting and performance indicators can vary based on the methodology your company uses. For some, the OKR method drives all goal-setting and KPI formulation; for others, it will have a different set of attributes and hierarchies. Regardless of what method you use to design the core indicators for the business, in most cases, the individual 'indicators' or performance metrics will follow a SMART way of writing them (specific, measurable, achievable, relevant, and time-bound). Another good fr ...Read More

    1,837 Views

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