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What is the marketing strategy of Airtable?

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  1. Kevin Wu
    Kevin Wu

    Airtable Former Sr Director Product Marketing | Formerly Salesforce, AppDynamics, WeWork, Airtable • 4y

    Today Airtable is often compared with project management tools like Smartsheet, Monday.com, and Asana. That's because project or program management is the most common use case for teams needing to transition off some combination of email, Slack, and spreadsheets. People who give Airtable a spin quickly learn that our platform is much more powerful than a project management tool. Our strategy is to continue focusing on driving awareness within functional departments (marketing, product, IT, HR, f ...Read More

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