What specific data do you use to calculate your KPIs? How do you get them?
2 Answers
Carta Vice President Product Marketing • 8mo
I answered in a prior question but the data we use depends on what we want to measure.If we're looking at awareness and engagement we frequently look at interaction with ...
815 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y
To calculate KPIs, I leverage a mix of quantitative and qualitative data sourced from multiple channels. For product launch success, metrics like adoption rates, feature ...
611 Views
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