What specific data do you use to calculate your KPIs? How do you get them?
1 Answer
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • November 11
To calculate KPIs, I leverage a mix of quantitative and qualitative data sourced from multiple channels. For product launch success, metrics like adoption rates, feature usage, and retention data come from tools like product analytics platforms (e.g., Pendo). For go-to-market impact, I track lead volume, MQL-to-SQL conversion rates, and win/loss analysis from CRM systems (e.g., HubSpot). Qualitative data can be internal or customer sentiment, and more.
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