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What specific data do you use to calculate your KPIs? How do you get them?

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2 Answers
Product Marketing KPI's
  1. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 9mo

    I answered in a prior question but the data we use depends on what we want to measure.If we're looking at awareness and engagement we frequently look at interaction with our social posts. Our organic social team would have that data.If we're looking at driving demand, we would get MQL data from our demand gen teams.Improving conversion on existing deals (win rates), we would pull that directly from Salesforce ourselves.Product or feature adoption, we would work with our data science team to look ...Read More

    817 Views
  2. Jeffrey Vocell
    Jeffrey Vocell

    BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y

    To calculate KPIs, I leverage a mix of quantitative and qualitative data sourced from multiple channels. For product launch success, metrics like adoption rates, feature usage, and retention data come from tools like product analytics platforms (e.g., Pendo). For go-to-market impact, I track lead volume, MQL-to-SQL conversion rates, and win/loss analysis from CRM systems (e.g., HubSpot). Qualitative data can be internal or customer sentiment, and more.

    613 Views

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