How do you keep up with competition and how do you bring insights into your strategy?
1 Answer
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • January 23
We have operationalized how we glean market and competitive insights as a team. From internal feedback loops, to social listening apps, to CABs, and Salesforce reports - there's a steady stream of competitve insights piped into PMM regularly to inform our programs. Howeever with knowledge comes power. Remember to build for the people who chose you (your customers) and use competitive info to your advantage (positioning and sales enablement).
986 Views
Related Ask Me Anything Sessions
Carta Vice President Product Marketing, Kelly Kipkalov on Go-To-Market Strategy
January 14 @ 9:00AM PST
LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
Adobe Director, Product Marketing & Strategy, Gagan Mand on GTM Strategy and Product Launches for Enterprise Software
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
How do you build product marketing for a company that doesn’t understand the function?What does the Go-to-Market process look like for a global product?How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?What recommendations in job searchwould you have for an experienced product marketer with conversational Spanish <not business> with the desire to live in a Spanish speaking country “now”?Could you walk us through your most successful product or feature launch?How do you track the success of your products post-launch?