Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
We have operationalized how we glean market and competitive insights as a team. From internal feedback loops, to social listening apps, to CABs, and Salesforce reports - there's a steady stream of competitve insights piped into PMM regularly to inform our programs. Howeever with knowledge comes power. Remember to build for the people who chose you (your customers) and use competitive info to your advantage (positioning and sales enablement).
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