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What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

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2 Answers
Building a Product Marketing Team
  1. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 1y

    Great question and to be honest in 25+ years in product marketing, I'm not sure I've fully cracked the 'measurement' topic in general! That being said what I attempt to do is two things. 1) Try to 'attach' ourselves to the key business KPI's i.e Revenue, Won Deals, ACV, Time to Close etc. PMM contributes in some way to all of those so it's important to ensure your plans and your activities/.initiatives correspond with those core business objectives somehow. A good example of this might be the pr ...Read More

    4,193 Views
  2. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 2y

    When managing a PMM team that covers multiple products or is matrixed, high-level or aggregate metrics are key. While more granular data may be needed to drive specific metrics, you need to measure the team at a higher level to measure overall team health. By looking at team-level metrics, leaders can get valuable insights into how their PMM team is doing. Here are some examples: Team NPS (by internal stakeholder groups) Adoption of new features Product usage (DAU or MAU) Customer retention Lead ...Read More

    854 Views

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