What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?
2 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
Great question and to be honest in 25+ years in product marketing, I'm not sure I've fully cracked the 'measurement' topic in general! That being said what I attempt to d...
4186 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
When managing a PMM team that covers multiple products or is matrixed, high-level or aggregate metrics are key. While more granular data may be needed to drive specific m...
853 Views
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