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How do you distribute the value proposition amongst international teams? Do you use a framework to ensure everyone is following the same value prop?

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2 Answers
Building a Product Marketing Team
  1. Jam Khan
    Jam Khan

    Criteria Chief Marketing Officer • 3y

    International teams are no different and should go through all the same enablement. In my experience since international teams are used to getting a lot less they are scrappy and more self sufficient. My advice is not to treat them as "international" teams, rather to carve out time to connect with those teams regularly.  Listen to the feedback from those teams, and if the business is large enough consider regional support. I've found some of the most informed and thoughtful feedback comes from i ...Read More

    1,409 Views
  2. Harish Peri
    Harish Peri

    Okta SVP Product Marketing • 4y

    The right question to ask is: "how do we ensure that the value prop/messaging is being tailored correctly for the needs of the international markets and customers?" A big PMM mistake is to push for too much consistency and end up with a generic value prop that either says nothing to noone, or appears too US-centric in global markets. In my experience, its always best to gather intel from field sellers to understand pain points, use cases that resonate locally, and empower local marketing teams t ...Read More

    441 Views

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