How do you know if you can extend your brand with new products or verticals?
1 Answer
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace | Formerly Atlassian, LinkedIn, Intuit • March 27
I have recently published an article discussing Duolingo's expansion from Software as a Service (SaaS) to Consumer Goods. This offers a good example of how a company, Duolingo, can extend its brand to a new vertical.
This exploration could be particularly relevant from a general management viewpoint, especially considering that in product marketing, brand extension might not always be the primary focus.
906 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
How can I start making a change in my organization to influence the roadmap based on consumer insights?What is a product marketer's role in pioneering company-wide VOC strategies, making sure that VOC isn't a functional initiative?How do you collect, analyze and share your customer feedback?How do you develop a voice of customer (VOC) program when there is only an ad-hoc feedback process in place? Do you have a favorite "stack" or go to tools for staying ahead of competitors?What is your go-to framework for defining the persona, the buyer pain points and elaborating on use cases?