What is the best place to start with research in general, including market and industry trends, as well as how to pursue competitive intelligence?
1 Answer
Box Head of Product Marketing, Platform and Integrations | Formerly DocuSign • November 14
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light.
As for competitive intelligence, I'd also start with a Google search, but also look for review forums (think like a G2 type site) and look for how customers are talking about a product. If my company has any clients who have switched from a competitor, then those are great customers to target to learn from. It's probably also beneficial to do win/loss analysis and deal post mortems to learn more about the competition you're running into on a daily basis.
3479 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?How do I better conduct client interviews to gain valuable insights?What is your go-to framework for defining the persona, the buyer pain points and elaborating on use cases?How do you convince your company that it's worth the time to invest in researching and making buyer personas?What information sources do you use to create buyer/user personas?What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?