What is the best place to start with research in general, including market and industry trends, as well as how to pursue competitive intelligence?
3 Answers
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light. As for comp...
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Veeva Systems VP of Product Marketing • 1y
In general, the best place to start is figuring out your scope. Start with the business need. What do the business most need to know now? What will the business do with t...
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y
The easiest and cheapest way to start monitoring market and competitive insights is to just set up alerts like Google alerts etc and follow people and companies on the we...
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