What is the best place to start with research in general, including market and industry trends, as well as how to pursue competitive intelligence?
1 Answer
Google Product Marketing Lead | Formerly DocuSign • November 14
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light.
As for competitive intelligence, I'd also start with a Google search, but also look for review forums (think like a G2 type site) and look for how customers are talking about a product. If my company has any clients who have switched from a competitor, then those are great customers to target to learn from. It's probably also beneficial to do win/loss analysis and deal post mortems to learn more about the competition you're running into on a daily basis.
3400 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Candace Marshall
Zendesk Senior Director of AI Product Marketing
Related Questions
What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?How should Product Marketing collaborate with different teams regarding market research initiatives? What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?What are your favorite resources for cost effective research?How do you set up a customer advisory board?How and where do you store your buyer personas, messaging and positioning?
What is the format that you use?