What is the best place to start with research in general, including market and industry trends, as well as how to pursue competitive intelligence?
3 Answers
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light. As for comp...
3662 Views
Veeva Systems VP of Product Marketing • 11mo
In general, the best place to start is figuring out your scope. Start with the business need. What do the business most need to know now? What will the business do with t...
705 Views
Upcoming Event
Mastering Market Research
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 11mo
The easiest and cheapest way to start monitoring market and competitive insights is to just set up alerts like Google alerts etc and follow people and companies on the we...
750 Views
Related Questions
What are your best sources to ensure you're uncovering everything relevant in the market?Where do you start when it comes to conducting marketing research?What's the best approach to researching a niche industry?What the most common mistake you see orgs make when navigating market research? How can this be avoided?
How do you decide what data points to gather when doing market research?When considering a new initiative, how do you determine what questions to ask your MR team to ensure you are getting the right data to inform your decision?