Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light. As for competitive intelligence, I'd also start with a Google search, but also look for review forums (think like a G2 type site) and look for how customers are talking about a product. If my company has any clients who have switched from a competitor, then those are great customers to target to learn from. It's probably also beneficial to ...Read More
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