Zendesk Director of Product Marketing - Contact Center (CcaaS) • 1y
This is something you'll see often in a certain space with high competition, often times products can do more or less the same things with a few differentiating elements. You'll have to ensure you cover the basics of "what is the job-to-be done" so people can understand your product can achieve what they're looking but find ways to incorporate your special sauce too. Some of it will be your brand tone helping that brand identity come through and some of it will be what makes you different and le ...Read More
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