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How do you make the most of marketing partnerships once they are created?

For example, once a partnership is created, how do you incentivize other sales teams to sell/ advocate your company within their larger partner ecosystem? Some partner marketplaces can have hundreds of integration partners. How do you get your company to stand out?

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1 Answers
Partner Product Marketing
  1. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y

    Marketing partnerships may not be the right nomenclature. If a company has an app on an App Store or App Marketplace with thousands of apps, these are not considered "marketing partnerships". Think of your favorite app on your phone, there are many apps on the phone you can select, but they are not all "marketing partnerships".As a partner marketer it’s best to provide a partner go-to-market playbook to those companies that have an app on the App Store or App Marketplace with ways they can drive ...Read More

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