How do you make the most of marketing partnerships once they are created?

Marketing partnerships may not be the right nomenclature. If a company has an app on an App Store or App Marketplace with thousands of apps, these are not considered "marketing partnerships". Think of your favorite app on your phone, there are many apps on the phone you can select, but they are not all "marketing partnerships".

As a partner marketer it’s best to provide a partner go-to-market playbook to those companies that have an app on the App Store or App Marketplace with ways they can drive awareness and usage of their app. This may include aspects such as a best practice marketplace listing, ways to offer customer support, specific and relevant go-to-market tactics, such as blogs, emails, case studies, social media, community forums and more.

It's important for each app that is on the App Store or App Marketplace to showcase its own commitment and ability to drive significant awareness and usage of the app within the ecosystem, and then there may be additional opportunities to consider with the said app