Are you always aiming for a single persona? Or are there situations where two or more make more sense?
6 Answers
Novi VP of GTM & Strategy • 8y
More than one persona can definitely make sense. It just depends on the business. Ideally you want to have one persona per “target audience”. The balance is having eno...
1585 Views
Indeed Director of Product Marketing • 3y
Always aim for as many personas as you encounter, but see above for my explanation on identifying a target segment and then choosing the personas you want to go after. It...
798 Views
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Snow Software Director of Product Marketing • 3y
There are situations where multiple personas might make sense. If you are just getting started, I'd focus on your primary persona and get that right. Does your product so...
717 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
In my experience, it's rare that a single persona would be particularly valuable. For example, in my current role, there are at least 3-4 main personas who all have very ...
694 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Most companies will have multiple personas. There are two distinctions here - user personas and buyer personas. If you're selling mostly to SMBs, you may only have 1-2 ...
372 Views
KPI Sense Chief Executive Officer • 6y
Definitely multiple persons, the number of which really depend on: 1. Number of stakeholders involved in the purchase decision (usually at least two or three; user, cham...
438 Views
Related Questions
How do you approach creating personas? Do you have personas that the business-at-large uses versus personas just for launches? How often do you create/refresh the two?How do you approach persona definition when you are targeting freelancers or small business web development companies? The market is fragmented so it gets difficult to define a persona and its attributes.