What are your go-to tools for both for quantitative & qualitative market research as a product marketer?
4 Answers
Matterport VP Marketing • 4y
Nothing beats sitting with a customer and actually listening to them. I can't reinforce enough the importance of this. As companies grow, its easy to lean on reports / re...
10839 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 3y
There are a lot of great research tools on the market - QuestionPro, Qualtrics, SurveyMonkey, and more that will all ultimately help get quantitative data you need. Which...
835 Views
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Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 2y
Such a great question because market research is a very important element for product marketing. There are a number of different tools and avenues:Surveys: Always a great...
282 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Across multiple product marketing organizations, I’ve used a combination of competitive intelligence tools, win/loss interview and analysis tools, tools to collect expert...
664 Views
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