How do you manage market research efforts? For example, for a GTM, do you do market research in-house or with an agency?
How do PMMs work with MKT researchers or data scientists if it's in-house? Can you briefly describe the process from briefing to interpreting research work if it's external?
2 Answers
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 11mo
I’ve done just about every version of this — in-house, agency-led, hybrid. The right approach depends on your company’s structure, the scope of the project, and what you’...
505 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
At my current company, we have three main ways to conduct product research: in-house with our UXR team, with an agency synthesized by our Insights team, or with an agency...
3914 Views
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