What are your favorite resources for cost effective research?
1 Answer
Here are some cost-effective resources for both primary and secondary research
Secondary Research
Industry association reports
Government databases (Census, BLS)
-
Academic libraries
Primary Research Tools
SurveyMonkey or Typeform or Google Forms
Reddit communities
LinkedIn groups
Facebook groups
Local meetups
University research pools
Professional networks
Customer support teams
608 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Jackie Palmer
ActiveCampaign VP Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Related Questions
How do you develop a voice of customer (VOC) program when there is only an ad-hoc feedback process in place? What are the practical channels and steps for testing value props and key messaging. What tips do you have for successful “win interviews” and who is typically involved?How do you measure the effectiveness of your personas?How do you set up a customer advisory board?What research do you do upfront to inform your plan for opening new markets?