How do you manage sales asks for collateral with what’s really useful for the company?

The Eternal PMM Challenge! Balancing sales requests with actual business impact requires a clear triage framework. I strongly consider (and usually say yes to) requests t...

I start with asking for more context: who is the collateral for, who are the target personas/accounts and sales stages they are in. Oftentimes we have something already t...

Manage sales requests like a product roadmap: Create a spreadsheet or log of requests, and then try to size them. How many people asked for them, how significant/detailed...

Generally speaking, I start with a relatively uniform bill of materials for each product to make sure we've got the basics covered in a consistent format. This includes t...

This is a good question and I think I covered some of the criteria in my previous answer above, here.That being said, the one thing I would add is that you should try and...